About Jon Leiberman
Jon is an award-winning, results driven communications and marketing executive in both the B2B and B2C spaces. He is currently the Vice-President of content, influencer and social marketing for Demandbase. He is a seasoned storyteller and broadcaster who leads content marketing and communications teams to excellence using storytelling to drive business results across all areas of the company. His team at Demandbase has won numerous industry awards for content.
Previously, he was a Global Vice-President for SAP managing a communications team of multi-media content creators within Global marketing and Global corporate affairs. His team was honored with two dozen Telly awards for excellence in corporate and B2B storytelling featuring customers. He also served as Executive producer for some of SAP's largest virtual events including 'Sapphire Now' and the 'Customer Success Summit.'
Jon's career has been based on innovative storytelling at the highest levels - in print, digital, television, radio and the corporate world. He has been an Emmy award-winning investigative television and radio correspondent, host and executive producer. He has created and executive produced original video series in addition to consulting major corporations and media entities on content development, production and execution in addition to marketing strategy and social media.
His on-air work ranges from being a news anchor and reporter around the country to a Washington DC bureau chief to a national correspondent at “American’s Most Wanted” to a crime contributor on CNN HLN. His stops also include being a radio host and reporter for the Howard Stern channels on SiriusXM. He still performs on-air work as well and hosts "A Hard Look" for SiriusXM.
Jon holds a Bachelor’s degree in journalism from the Northwestern University Medill school of journalism and a Master’s in Business Administration from the University of Illinois with a focus in global business/entrepreneurship and digital marketing/communications.
Jon has served as a Professor in residence at the University of Iowa School of Journalism, and lectured at the University of Maryland and McDaniel College. He is an adjunct faculty member at Clark University where he created and developed a corporate storytelling course and a stakeholder management course. Jon also sits on the Board of Advisors for Boolean Girl tech, a non-profit aimed at increasing STEM opportunities for young women.
“Jon is not only one of the most reputable journalists in the industry, he understands the true dynamics of crime and victimization from his years of experience. We are grateful to have his expertise to help guide our organization.”
Myra Spearman, the Executive Director of National Domestic Violence Registry