About Jon Leiberman
Jon is currently a Global Vice-President for SAP managing a communications team of multi-media content creators within Global marketing and Global corporate affairs. He oversees a team (both editorially and operationally) tasked with developing internal and external content communications strategy and creating and producing audio, video and social media content for internal and external use along with assisting in executive communications and operations. His team has been honored with two dozen Telly awards for excellence in corporate and B2B storytelling featuring customers. He also serves as supervising producer and executive producer for some of SAP's largest virtual events including 'Sapphire Now' and the 'Customer Success Summit.' Jon has spearheaded several new initiatives to engaged better with virtual audiences by using a strong storytelling and distribution strategy to achieve measurable business outcomes. He specializes in working with the C-suite and board members to align content with results and is consistently rated by his teams as a leader they trust. He is known as a highly organized tactician who delivers projects on time and on budget with a particular focus on telling customer stories. Within 6 months of starting at SAP, he was named to the "fast track" leadership program. He has a Bachelor’s degree in journalism from the Northwestern University Medill school of journalism and has his Master’s in business administration from the University of Illinois with a focus in global business/entrepreneurship and digital marketing/communications. Jon also does quite a bit of adjunct teaching and has created 2 storytelling/brand journalism courses from scratch. He also sits on the Board of Advisors for Boolean Girl tech, a non-profit aimed at increasing STEM opportunities for young women.
Jon's career has been based on innovative storytelling at the highest levels - in print, digital, television, radio and the corporate world. He has been an Emmy award-winning investigative correspondent, host, executive producer and victim advocate. He has created and executive produced original video series for the web in addition to consulting major corporations and media entities on content development, production, execution, communication and marketing strategy and social media.
Jon has served as a Professor in residence at the University of Iowa School of Journalism, and lectured at the University of Maryland and McDaniel College. He is an adjunct faculty member at Clark University, University of Bridgeport and Post University.
“Jon is not only one of the most reputable journalists in the industry, he understands the true dynamics of crime and victimization from his years of experience. We are grateful to have his expertise to help guide our organization.”
Myra Spearman, the Executive Director of National Domestic Violence Registry